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2013年2月17日星期日

The printing press didn't die! Pull up the circulation of India newspapers around the world

The world press association's latest report says, the Asia and South America needs support, the circulation of newspapers around the world are on the rise. The conclusion that the prophecy of china printing press die. The United States, a professor at the university of north Carolina made Philip mayer said: "to 2044, or more specifically, in October 2044, the last daily readers will check leave."
Circulation is increased by 2.6%
According to the report, in 2007 the global non free newspaper circulation increased 2.6%, the largest rise in India and China. The two countries now is the biggest newspaper market, daily sales reached 107 million copies. The world press association spokesman larry gilman Norris said, India, and other Asian countries newspaper circulation rise from people of the literacy rate increased, the leisure time and the increase of income.
The world press association officials pointed out that the findings prompted people to the printing press produced a certain degree of optimism. "They said newspapers and print media is death. So I didn't see." Association secretary timothy · bao cubes in three days of the world press conference told more than 1800 publisher, editor in chief executives and newspapers.
Asia has the most popular 100 copies of the daily of 74, its strong sales and western newspaper reading content in contrast. Research shows that, the United States and Europe to continue reading quantity reduction, where the traditional daily free newspapers and is facing the fierce competition in the digital media. Last year's U.S. newspaper circulation fell 3%, 1.9% decline in Europe. Over the past five years, America's circulation fell by 8%.
Ads are also have a similar trend. 2007 all areas of the newspaper advertising income increased, only the United States fell by 3%. At the same time, the global Internet advertising revenues increased by 32%, showing that the rapid development of the network media.packaging china
Young people difficult to contact depth news
The researchers also pointed out that in the conference, print media is to speed up the network media transformation, the editor is more and more aware of the needs of the development of multimedia platform, so as to reach new readers. In a group discussion, ap senior vice President and executive editor in chief Catherine carol explains ap news present new mode. This is called "1-2-3 filing" mode to burst the news title start striking, follow is mainly used for network and broadcast media brief instant news stories, the third step is suitable for different news platform way to add details and format news. "It gives news a direct sense." Carol said, "the third step can be anything: a long story, multimedia presentation or is nothing."
The Associated Press a study showing that, young people and the previous generation of news consumption pattern is very different. "They won't all go get the newspaper, but open E-mail." Ap strategic planning director Jim Kennedy demonstrates the study said.
Virtual community Context - Based Research Group Research project also shows, young people have been facts and update material flooded and feel news fatigue, and hard to come into contact with depth news.
The polling institute zogby international and Reuters to global 704 newspaper editors survey showed that 44% of people believe that most people in the future ten years will look on the net news, more than 41% of the survey last year similar proportion increased.
Bao cubes says, the Nordic newspaper editors survey shows that, the free newspaper after the Internet as the main competitors. The report shows that free daily newspapers occupy global circulation nearly 7%, accounting for 23% of Europe.

2013年2月6日星期三

Digital printing new blue ocean: personalized printing of publications

This is the technology and user experience on printing house has advantages, at the same time at the same time, the digital printing technology increasingly mature for printing enterprise provides a new business model and development direction. In the past whether car manufacturing or printing, publishing, people from all walks of life business model are production, and then a lot of sales, production, a lot of products in the warehouse, and then slowly to sell. But now all this has undergone a fundamental change, first order further production, according to the different order to realize personalized production. It also determines the printing and publishing industry, especially for the demand of digital printing will be more and more big, also more and more urgent, this is digital printing in the printing of publications meet new opportunities.
Now we can already feel the digital china printing face the more and more major market, mainly reflected in two aspects, one is the personalized straight after marketing, is the DM, but be sure to add personalized, because now direct mail a lot, for many personalized straight after marketing maybe is not a new concept, now many advertising above have your name, but it is not the real meaning of straight after marketing, because each person to the content is the same, just the name, address is not the same. Only when we each get things, is not only the name, address, also according to the be fond of of everybody, show the difference in content, this is the personalized direct mail.
Another is the personalized printing of publications. Digital publishing and combining traditional publishing, the author thinks that in the future can realize real personalized book publishing, readers can be customized to their favorite book publication printing. Digital publishing with traditional publishing combination, the reader can through the online community and social network more directly involved in the process of publishing, contribute content and originality, this will certainly to interpretation of the publishing industry. For digital printing will also bring new "blue ocean".

2013年1月22日星期二

China Printing Industry is Contributing to Wealth of the Country

Recent economic indicators are showing the facts about how much China printing industry is contributing to the wealth of the nation. Globally, China printing companies are leading printing solution providers. They can easily manage to provide all sorts of printing solutions to the global customers. Take a look at past three years or so, you can easily analyze the fact how much China printing industry has contributed to the wealth of the country.
As far as economic development and foreign reserves are concerned, China has shown immense growth in regards to increase in the foreign reserves and country’s economic development. With the inclusion in the world trade organization, this country has transformed itself into the pace of sports cards. Regardless of the global economic recession, China hasn’t got affected by this. Its overall economy is stabled. Basically, China is largely populated country. All in all, the Chinese nation is very hard working. Their people believe on themselves and you can notice the same from the fact what sorts of goods have been manufacturing in China.
From a small needle to large heavy machinery, China is manufacturing everything. Nevertheless, here you can find information related to the China printing industry. This industry is really contributing to the economic development of the country by providing global printing solutions to the global customers according to their requirements and needs. Once you have found a reliable and authentic Chinese printing company, you can easily place order for bulk printing as well.