The printing press didn't die! Pull up the circulation of India newspapers around the world

The world press association's latest report says, the Asia and South America needs support, the circulation of newspapers around the world are on the rise. The conclusion that the prophecy of china printing press die. The United States, a professor at the university of north Carolina made Philip mayer said: "to 2044, or more specifically, in October 2044, the last daily readers will check leave."

Circulation is increased by 2.6%

According to the report, in 2007 the global non free newspaper circulation increased 2.6%, the largest rise in India and China. The two countries now is the biggest newspaper market, daily sales reached 107 million copies. The world press association spokesman larry gilman Norris said, India, and other Asian countries newspaper circulation rise from people of the literacy rate increased, the leisure time and the increase of income.

The world press association officials pointed out that the findings prompted people to the printing press produced a certain degree of optimism. "They said newspapers and print media is death. So I didn't see." Association secretary timothy · bao cubes in three days of the world press conference told more than 1800 publisher, editor in chief executives and newspapers.

Asia has the most popular 100 copies of the daily of 74, its strong sales and western newspaper reading content in contrast. Research shows that, the United States and Europe to continue reading quantity reduction, where the traditional daily free newspapers and is facing the fierce competition in the digital media. Last year's U.S. newspaper circulation fell 3%, 1.9% decline in Europe. Over the past five years, America's circulation fell by 8%.

Ads are also have a similar trend. 2007 all areas of the newspaper advertising income increased, only the United States fell by 3%. At the same time, the global Internet advertising revenues increased by 32%, showing that the rapid development of the network media.packaging china

Young people difficult to contact depth news

The researchers also pointed out that in the conference, print media is to speed up the network media transformation, the editor is more and more aware of the needs of the development of multimedia platform, so as to reach new readers. In a group discussion, ap senior vice President and executive editor in chief Catherine carol explains ap news present new mode. This is called "1-2-3 filing" mode to burst the news title start striking, follow is mainly used for network and broadcast media brief instant news stories, the third step is suitable for different news platform way to add details and format news. "It gives news a direct sense." Carol said, "the third step can be anything: a long story, multimedia presentation or is nothing."

The Associated Press a study showing that, young people and the previous generation of news consumption pattern is very different. "They won't all go get the newspaper, but open E-mail." Ap strategic planning director Jim Kennedy demonstrates the study said.

Virtual community Context - Based Research Group Research project also shows, young people have been facts and update material flooded and feel news fatigue, and hard to come into contact with depth news.

The polling institute zogby international and Reuters to global 704 newspaper editors survey showed that 44% of people believe that most people in the future ten years will look on the net news, more than 41% of the survey last year similar proportion increased.

Bao cubes says, the Nordic newspaper editors survey shows that, the free newspaper after the Internet as the main competitors. The report shows that free daily newspapers occupy global circulation nearly 7%, accounting for 23% of Europe.