Digital printing new blue ocean: personalized printing of publications

This is the technology and user experience on printing house has advantages, at the same time at the same time, the digital printing technology increasingly mature for printing enterprise provides a new business model and development direction. In the past whether car manufacturing or printing, publishing, people from all walks of life business model are production, and then a lot of sales, production, a lot of products in the warehouse, and then slowly to sell. But now all this has undergone a fundamental change, first order further production, according to the different order to realize personalized production. It also determines the printing and publishing industry, especially for the demand of digital printing will be more and more big, also more and more urgent, this is digital printing in the printing of publications meet new opportunities.

Now we can already feel the digital china printing face the more and more major market, mainly reflected in two aspects, one is the personalized straight after marketing, is the DM, but be sure to add personalized, because now direct mail a lot, for many personalized straight after marketing maybe is not a new concept, now many advertising above have your name, but it is not the real meaning of straight after marketing, because each person to the content is the same, just the name, address is not the same. Only when we each get things, is not only the name, address, also according to the be fond of of everybody, show the difference in content, this is the personalized direct mail.

Another is the personalized printing of publications. Digital publishing and combining traditional publishing, the author thinks that in the future can realize real personalized book publishing, readers can be customized to their favorite book publication printing. Digital publishing with traditional publishing combination, the reader can through the online community and social network more directly involved in the process of publishing, contribute content and originality, this will certainly to interpretation of the publishing industry. For digital printing will also bring new "blue ocean".