Digital printing new blue ocean: personalized printing of publications

This is the technology and user experience on printing house has advantages, at the same time at the same time, the digital printing technology increasingly mature for printing enterprise provides a new business model and development direction. In the past whether car manufacturing or printing, publishing, people from all walks of life business model are production, and then a lot of sales, production, a lot of products in the warehouse, and then slowly to sell. But now all this has undergone a fundamental change, first order further production, according to the different order to realize personalized production. It also determines the printing and publishing industry, especially for the demand of digital printing will be more and more big, also more and more urgent, this is digital printing in the printing of publications meet new opportunities.

Now we can already feel the digital china printing face the more and more major market, mainly reflected in two aspects, one is the personalized straight after marketing, is the DM, but be sure to add personalized, because now direct mail a lot, for many personalized straight after marketing maybe is not a new concept, now many advertising above have your name, but it is not the real meaning of straight after marketing, because each person to the content is the same, just the name, address is not the same. Only when we each get things, is not only the name, address, also according to the be fond of of everybody, show the difference in content, this is the personalized direct mail.

Another is the personalized printing of publications. Digital publishing and combining traditional publishing, the author thinks that in the future can realize real personalized book publishing, readers can be customized to their favorite book publication printing. Digital publishing with traditional publishing combination, the reader can through the online community and social network more directly involved in the process of publishing, contribute content and originality, this will certainly to interpretation of the publishing industry. For digital printing will also bring new "blue ocean".

Shanghai environmental protection printing new technology on display at the speed of 200 meters per minute

A little ink jet printer, every minutes could color china printing 200 m double continuous paper, equivalent to 2624 A4 paper, average per second print speed 43.7 A4 paper.

Recently in Shanghai new international expo center of the 2011 China international exhibition on all seals, a ink-jet printing new record was born.

In addition, the conference also on display a batch of high efficiency and energy saving, green environmental protection printing new technology, also made a good order.

Comply with all countries in the world environmental protection and energy saving of the concept of sustainable development, a group of "green printing" new technology, new equipment in the whole printing show become visible. Such as one print high-definition polymerization toner diameter only 6.5 microns, than traditional carbon particles smaller and more uniform, the shape of a modified carbon powder can produce smaller halftone point and more fine more straight line, make the text and image quality improved obviously, because they can than ever in the carbon powder from ℃ low temperature and under the condition of low temperature to fix, so can reduce 40% of power consumption and carbon emissions, and no oil to fix, to use a ball-point pen can also print pictures in easily on writing. packaging for china

Beijing area color publication printing concentration is more and more high

At present, the Beijing market about 700 species of color issue, concentrate on the four or five enterprises printing, compared to 2011, further enhance concentration. Beijing area, high-grade books, color journals and security printing etc, china printing market is gradually to a few advantage enterprise concentration. Data show that the 2011 Beijing area printing color journal has about 700 species, mainly concentrated in the Beijing ChengTong printing co., LTD., li &fung accor Great Wall printing co., LTD., Beijing hualian printing co., LTD., Beijing, haotianhang kingdom color printing co., LTD. Four or five enterprises printing. In 2012, the market has changed?

RenYuCheng said Beijing printing color issue has been relatively concentrated into reality, at present Beijing 700 or journal, basically still concentrated in Beijing ChengTong, hualian printing, the abundant accor, haotianhang countries such as color, the enterprise has already formed the accumulative effect, press won't look for other enterprise, who come in again is very difficult.

"This kind of phenomenon starting from 2011 to 2012, the overall trend will be more concentration, the scale benefits on the increase. For color issue, higher concentration.

He introduced, Beijing original a dozen business printing enterprise, if combined with packing, the amount of about 3067 home, he expected this year or breakthrough and home business printing enterprise.

Packaging and printing increase more than books printing

By network communication, electronic media the diversification of books printing is large impact, originally belong to Beijing printing market weakness packaging and printing, in recent years, the increase in growth than the book printing.

By the network and the impact of electronic media, Beijing books printing the impact is bigger, plus labor costs, rising raw material costs in recent years, factors such as books and periodicals printing increase year by year constriction.

RenYuCheng said, at present, the books and periodicals printing amount reduced, variety increase, and press on the influence of the restructuring of books printing is also great. Relative to the books and periodicals printing market, packaging and printing, security printing enterprise day better. Beijing packaging enterprise value of the total amount of nearly two years on growth, and increase is not small, more than books printed growth.

Due to the packaging and printing market less by the impact of the network media, Beijing books printing enterprises in packaging and printing, such as Beijing ChengTong has entered into packaging market, bo sea rise in packaging, some packaging enterprise, enlarge production scale.

According to introducing, Beijing area have a packaging enterprise, 2011 annual output value 100 million yuan, in 2012 to do preliminary statistics do 180 million yuan, in 2012 than in 2011 the value of output increased of the.

RenYuCheng, said Beijing packaging and printing market increase, preliminary estimates, 2012 should be more than 2011 years to be good. Beijing packaging market the new products, whether beverage, food and other food kind thing or small electrical appliances electrical needs, these sales increase correspondingly to boosting the packaging market.

Bid to profitable business lost their edge

Once upon a time, bill printing, security printing, cigarette label printing enterprise, profit is high, the business full, ChiHuangLiang day let enterprise very comfortable. But in recent years, in the bidding market fair competition, the enterprise profit from high to drop year by year. RenYuCheng think, high profit printing market segment profit return reason, this is an indisputable fact.

"Bill printing, security printing market overall stability, but from the development trend, the market will gradually reduce, because some of the paperless office, computer to replace a part of commercial paper, such as bank bills, relations between insurance companies, fund companies, such as the bill now tend to be paperless, but the market shrinking at a rate that does not like books printing market that is so big impact." RenYuCheng said.

Once upon a time, bill printing enterprise is lying down the money earned, but in recent years, with the market operation, especially the public bidding and bidding mode, make the industry profit year after year constriction, bill printing enterprise old total to search for diversified mode of operation, to make up for the vacancy profit constriction.

RenYuCheng said, bill chinese printing process cost affirmation is to drop year by year, but relative to the books and periodicals printing, bill printing () of the ten profit or higher. The industry's profits decline reason is that the original profits is too high, so a lot of enterprises have tried to enter the industry, the end result is overcapacity, competitive appearance, corporate profits decline.

It is understood that the bank notes, between the national tax bill, the bill of the tax bureau, insurer list, the list and cigarette packet markets are realized at public auction bidding mode.

"This will force bill printing enterprise also to the transformation and upgrading of, also want to improve labor productivity, reduce costs, fine management, as well as develop other market. The instrument industry, I'm afraid it is a trend." RenYuCheng expressed his opinion.

China Printing Industry is Contributing to Wealth of the Country

Recent economic indicators are showing the facts about how much China printing industry is contributing to the wealth of the nation. Globally, China printing companies are leading printing solution providers. They can easily manage to provide all sorts of printing solutions to the global customers. Take a look at past three years or so, you can easily analyze the fact how much China printing industry has contributed to the wealth of the country.
As far as economic development and foreign reserves are concerned, China has shown immense growth in regards to increase in the foreign reserves and country’s economic development. With the inclusion in the world trade organization, this country has transformed itself into the pace of sports cards. Regardless of the global economic recession, China hasn’t got affected by this. Its overall economy is stabled. Basically, China is largely populated country. All in all, the Chinese nation is very hard working. Their people believe on themselves and you can notice the same from the fact what sorts of goods have been manufacturing in China.
From a small needle to large heavy machinery, China is manufacturing everything. Nevertheless, here you can find information related to the China printing industry. This industry is really contributing to the economic development of the country by providing global printing solutions to the global customers according to their requirements and needs. Once you have found a reliable and authentic Chinese printing company, you can easily place order for bulk printing as well.